As the size of a domain portfolio grows the domain related risks are multiplying. Administrative risks like missed renewal payments and failed registrations are some of the risks registrants with a large domain portfolio encounter.

Expired domains getting into the wrong hands can become a costly affair. If a third party registers the domain name it can damage a company’s brand value tremendously.

5 simple steps
In an attempt to increase awareness over those issues, the .ORG registry, Public Interest Registry, is running a campaign. Every day approximately 2000 .ORG domain names become available because registrants allow them to expire or because they are unaware of the fact that domain is up for renewal. And every day those same .ORG domain names become vulnerable to companies and individuals who can exploit them for economic gain. The process of obtaining expired domain names has become sophisticated, automated and increasingly popular. It is therefore more important than ever to make sure your customers are aware of these simple steps.

The protectyour.org campaign is relevant for all other extensions as well and it indicates 5 simple steps to make sure a company is the rightful owner of their domains.  Read more at http://protectyour.org/fivesteps.html

The campaign brochure is available in 8 different languages.