With four mobile phones purchased for every one personal computer, there’s a world of people whose main access point to the internet is a mobile phone. So the most valuable argument for getting a .MOBI domain should be really clear. If most of your customers own a mobile and more and more people use their phones to access the internet, this is whole new way for marketing to benefit from an extra channel for various marketing activities. The mobile marketing industry is predicted to be worth $11 billion by 2011.

In an increasingly mobile society, businesses, organisations and individuals need to reach and interact with their customers via the mobile web. A .MOBI address allows them to bypass the constraints of geography, operators and handsets to effectively reach their audience.

Successful launch
BMW.MOBI was the first automotive brand to launch a .MOBI site in order to open a new way of communicating and to meet the needs of its customers. BMW.MOBI allows users to browse through their entire catalogue of automobiles.
It is important for these on-the-go consumers that they can easily access valuable information and that they can be sure that the internet site will work on a mobile phone. A .MOBI address is the customers guarantee that the internet site can be accessed.

.MOBI says it all
The self-explanatory nature of the .MOBI domain ending means that your customers can deliver their mobile web address using very little strength – on stickers, maps, tickets, cars, or ads. Just to mention a few examples.

Mobile advertising market
Google announced on 17th September that they now have a program available called AdSenseTM for Mobile. This program contextually targets ads to mobile website content by automatically reviewing the website and delivering text ads that are relevant to the websites’ target audience and content. AdSense for mobile is intended for AdSense partners who have created websites for mobile browsers like .MOBI. With this program, AdSense partners can earn revenue by placing targeted mobile text ads on their mobile websites. The AdSense Mobile is available in 13 countries already.

It’s easy
Creating a .MOBI website is easy. All your customers need to do is to access http://site.mobi/sebase/signup_login.jsp?hid_pack_id=201#  and then they can create their personal .MOBI site in minutes. There are already 700.000 .MOBI domains registered world-wide.

Sources: mtld.mobi, Google http://www.google.com/intl/en/press/annc/20070917_mobileads.html