The benefits of applying for and running a new gTLD
The new gTLD programme creates many benefits for companies and organisations. The benefits for brand owners are outlined below.
- The new gTLDs will give organisations more control over their corporate image on the Internet, their naming strategy, their partners, suppliers and customers
- Organisations will also be able to gain a greater level of control over their Internet presence with regards to costs, intellectual property, and technical control
- Brand owners will be able to enhance both their internal and external communications as their chosen gTLD could become the focal point of their Internet presence for internal and external uses
- Brand owners will be able to rationalise their online presence (including their portfolio of domains and trademarks) by existing online through their own gTLD domain name
- When implemented adequately, a new gTLD will also be able to generate significant direct revenues for organisations (via the registration and renewal of domain names)
How to apply for a new gTLD
Obtaining a new gTLD is not cheap, not quick and will involve considerable internal and external effort to create a successful new gTLD application. Applicants will have to cover the $185,000 application fee and are required to demonstrate the financial, technical and operational commitment to manage and operate a new gTLD for up to 10 years.
Applying for a new gTLD has the potential to affect corporate, marketing, and sales strategy as well as corporate operations at a fundamental level and this has to be considered and understood by all key organisational stakeholders. Only a very few corporations will have the experience, resources and technical capabilities required to apply for and operate a new gTLD in-house. Most organisations are seeking out experts, such as Ascio, to assist them in understanding the strategic and operational implications that the new gTLD programme will bring.
When to apply for a new gTLD
ICANN will accept applications for new gTLDs from Thursday 12 January 2012 to Thursday 12 April 2012. It is expected to take at least three to four months to gather the information required and to create a new gTLD application so organisations seriously considering applying for a new gTLD should take action now.
Please contact your account manager directly or contact sales@ascio.com for further information.
The application window for the new gTLDs opens 12 January 2012 until 12 April 2012. Although it seems like a good few months away it is expected to take several months to prepare the application. The evaluation, resolution and delegation will take approximately 8-18 months. We can expect to see the new gTLDs available for distribution and use early in 2013.
- October-December 2011 – Prepare and engage
- Jan 12- April 12, 2012 – Application Window
- May –October 2012 – Evaluation Period
- November 2012 – Evaluation and Objection Resolution Complete
- January 2013 – New gTLDs available for use
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