IDN’s – special characters in domains

Your Name or Brand in local language domain adresses

An internationalized domain name (IDN) is an internet domain name that contains at least one character in a language-specific script or alphabet, such as Chinese, Russian or the Latin-based languages with diacritics, such as German, for example, Jörn.tel. With a IDN, you can:

• Reach out to your audience in their language
• Create a multilingual communications hub for the price of a domain name
• Protect your brand investment
• Be found online in the languages of your choice

Effective local marketing

With an international domain name (IDN), you can be found across and reached by local markets, customers and partners more effectively. With an IDN, you can quickly promote your products and services in languages native to each country where you do business today, or wherever you hope to expand tomorrow, all without any further hidden costs for development involved.

Protect your brand

An IDN will help you protect and extend your online brand identity, strengthen brand recognition, increase awareness of all your Web properties, and increase audience interaction.

Boost your SEO

Now your business can be found online all over the world!

Active well-populated domains have shown strong search engine optimization (SEO) results, and there is every indication that IDN names will deliver a great edge in local searches. By using the local script in the domain name, and utilizing the multi-lingual keywords and labels, you can increase the relevance of your products and services in local markets and search results.